Client
Bhargavi Talluri, Studio Magnolia Landscape Founder
Project Type
Website Design and Web Development
Role
Tools
Figma and Framer
Duration
3 Months
About Company
The Problems
The client lacked a digital platform to display their portfolio and attract high-value clients.
Key challenges:
Communicating the firm’s expertise in landscape architecture.
Making the portfolio accessible and compelling for diverse audiences.
Ensuring seamless responsiveness and interactivity for an engaging user experience.
Highlights
Improved client engagement with a 40% increase in project inquiries within 3 months.
Positive client feedback on the visual storytelling approach.
Website performance metrics: 90+ scores in Lighthouse for performance and accessibility.
Research
User Interviews
Conducted sessions with potential users such as homeowners, architects, and builders to understand their needs.
Competitor Analysis
Analyzed 5 landscape architecture websites to identify industry trends and gaps.
Key Insights
Users valued visual-heavy content with minimal jargon.
Mobile-first design was essential due to a high percentage of mobile traffic.
Low - Fidility Prototype
After the Information architecture was designed I started working wireframes first on paper like the good old school way
Closing Thoughts
Designing Studio Magnolia Landscape's website honed my skills in UX research, visual design, and responsive development. It reflects my ability to blend creativity with functionality, translating brand identity into impactful digital experiences—skills I aim to further in my academic journey.