Client
Salman Hussain, Fuse AE CEO
Project Type
Website Redesign and Web Development
Role
Tools
Figma, Webflow and Notion
Duration
1 Year
About Company
Fuse, a Dubai-based startup, specializes in converting classic cars into electric vehicles (EVs). Their mission is to supply EV kits, allowing enthusiasts to transform any old car into an eco-friendly marvel.
The Problems
Confusing value propositions “your vehicle upcycled”
Too much text
Lack of information about the process
Limited calls to action
Unclear target audience
The colors of the website doesn't convey the typical automotive vibe, posing a potential branding challenge.
Highlights
60% reduction in bounce rate within 2 months of launch
Increased lead submissions by 35% through an optimized user journey
High user satisfaction scores in post-launch surveys
Research
User Interviews
Conducted sessions with current and potential clients to identify pain points
Heuristic Evaluation (Analysing the old design)
Audited the previous website, uncovering issues like inconsistent UI, slow loading times, and unclear CTAs
Competitor Analysis
Benchmarked client website against 5 industry competitors
Low - Fidility Prototype
After the Information architecture was designed I started working wireframes first on paper like the good old school way
Closing Thoughts
This project exemplifies my ability to identify user needs, execute thoughtful design solutions, and deliver impactful results. The redesigned Fuse.ae stands as a testament to my skills in combining creativity, functionality, and technical expertise to solve real-world problems.
