Client
Ritesh Poshawar, The Vivid View Co-Founder
Project Type
Website Redesign and Web Development
Role
Tools
Notion, Figma and Framer
Duration
6 Months
About Company
The Vivid View is a full-service creative digital marketing agency based in Hyderabad, India. Specializing in crafting and promoting brand identities online, the agency aims to boost recognition, trust, and loyalty for long-term success.
The Problems
The original website faced the following challenges:
Unclear navigation: Users struggled to find information about services and portfolio.
Outdated design: The visual style did not reflect the agency's vibrant and creative approach.
Static experience: Minimal interactivity limited user engagement.
SEO shortcomings: The website was not optimized for search engines, hindering lead generation.
Highlights
Session duration rose by 35%
Dropped by 40%, reflecting improved navigation.
Positive Feedback : Praised by clients and stakeholders for the refreshed, professional design.
Research
Stakeholder Interviews
To understand the agency’s goals and pain points, I conducted interviews with the founders and team. Key insights included:
A desire to highlight their creativity and innovation through the website design.
A need for a clear presentation of services and successful projects.
Analytics Review
Studying the site’s metrics revealed:
High bounce rates on the homepage, indicating disengaged users.
Low traffic to the portfolio and service pages.
Competitor Analysis
I analyzed websites of other creative agencies to identify trends and differentiators. Observations included:
Strong visuals with bold colors and typography.
Interactive elements like hover effects and dynamic transitions.
Seamless navigation with a focus on storytelling.
Low - Fidility Prototype
After the Information architecture was designed I started working wireframes first on paper like the good old school way
Closing Thoughts
Redesigning The Vivid View’s website strengthened my skills in user-centered design and problem-solving. It was a fulfilling experience that deepened my passion for creating impactful digital solutions.
